I was really interested to see the Professional Photographers of America on the list of exhibitors at this years Photoplus. I caught up with Angela Wijesinghe from the PPA last week to find out what they can offer photographers. If you are at the expo be sure to drop by and see them at stand 960 to find out more.
When
was PPA established?
1880
What
does it mean to be a member of PPA and what are the benefits to joining?
A PPA member is a photographer who is serious about the art and
business of photography. (There are applications, along with descriptions of
payment and benefits on PPA.com. )
As a member, a photographer has what could be considered a “season
ticket” to success. They have access to our resources and benefits—I’ve listed
a few below:
- Indemnification Trust –
the industry’s only malpractice protection trust fund, protecting members
from alleged negligence on assignment.
- Studio Management Services –
PPA-exclusive financial and accounting experts to help manage your
business profitably.
- Copyright & Government
Affairs Staff – team that answers legal and copyright
questions and lobbies for photographers’ interests.
- Professional
Photographer
Magazine – yearly subscription to the industry’s most
trusted publication (also an award-winning magazine).
- Discounts – on
equipment, education, insurance, software, services and other tools of the
trade (including Apple discounts and one of the best credit card merchant
services discounts in the industry).
- Find-a-Photographer – online
client referral database on the PPA website.
- Crucial Photography Business
Information –PPA Education classes, webinars (including
free webinars only for PPA members), and resources for developing your art
and business (including a library of online articles and weekly articles
on topics for a healthy business).
The ability to network with your peers across the country (and the
world) is also a good benefit.
You can learn more about benefits at www.PPA.com/benefits (and just hover
over the Benefits tab to jump to more details).
Are
there any specific benefits to stock photographers becoming members?
The Stock Artists Alliance (SAA), is the only photography
association dedicated specifically to the needs of professional stock
photographers. The association
recently joined the Alliance of Visual Artists, an umbrella group of
photographic associations that includes PPA. Members of SAA receive benefits that are geared towards their
business, helping to make them more successful.
One of the most significant, immediate benefits of the merger for
stock photographers (and all photographers) is newly acquired strength in
numbers for advocacy rights. A long-time active proponent for copyright, SAA
can now add to AVA's more aggressive and well-funded lobbying campaign,
effectively giving all a greater voice than they had yesterday. Current
advocacy efforts on Capitol Hill are focused on securing health care for
professional photographers and other small businesses, while constantly
spreading the pro-copyright message.
So the increased power is a big benefit for those stock photographers.
Along with the added influence in Washington, the merger opens up
new educational and networking opportunities. SAA members will have access to
AVA’s bundle of membership benefits. The addition of SAA will also widen the
educational scope of Imaging USA, the first photographic convention
and expo of the year, hosted each year by AVA. With today's merger, a slate of
classes dedicated specifically to stock photography will be planned for the
January 10, 2010, event.
Do
you have to be a resident of the US to be a member?
No, although the official name is Professional Photographers of
America, it is an international association. We have members from about 54
different countries, and many are represented at our annual Imaging USA event.
Is
membership also available to semi-pros and how would a photographer qualify to
be classified as professional?
Membership is available for any who are serious about photography.
We do have an Aspiring membership, which is only good for 2 years as a new
member. It’s good for those who are starting out or who aren’t sure if
photography will become their full-time career. After 2 years, though, Aspiring
members would either become full Active Professionals or would no longer be
members. Aspiring members still have access to most of the educational and
business resources/benefits, excluding the online Find-a-Photographer referral
database.
Is
there a feeling of community amongst PPA members?
There is a very strong sense of community in PPA. In fact, many
members say that Imaging USA, our annual event, is like a family reunion. Many also
say that PPA photographers share more than any other group. Members find
mentors among one another, and they often feel their fellow members form
something like a support group of people who understand the passion they each
have for photography. They don’t feel “alone” anymore. Membership gives them
access to those who face similar issues and similar loves.
While we are spread across the world, we have many online chances
for interaction, including an online OurPPA forum where photographer can share
business and marketing questions, along with seeking advice about how to best
do a certain shoot. They are peer-led conversations.
Do
you have a yearly competition for members?
Yes, there is a yearly photography competition for members. The
International Print Competition is a world-renowned photographic competition,
and the images are evaluated against a standard of excellence, not against each
other. Often members who are entering post their images for critiques on the
Our PPA forums, in order to tweak their images one last time before entering the
competition.
http://www.ppa.com/competitions/international.php
Many thanks to Angela, Claire and Christel at PPA for their time. Deb H